Take a Cue from the New President & the New WhiteHouse.gov

Thanks to an update from someone I follow on Twitter (and oh, boy is there a GREAT Twitter story coming out in the next issue of the eBiz Insider… just wait!), I found out the White House has a new website, and along with it, a new blog and a new director of new media!

Regardless of what your politics are, you can’t ignore the fact the Barack Obama’s campaign was a success due to it’s viral nature- social media, e-mail, etc.

Capitalizing (and no pun intended…) on that fact, as I just noted there is now a Director of New Media whose job it is is to keep Americans informed, mostly by way of a blog.   This is a new leaf for America, really.  We can be in the know all the time.

If the White House is committing to this strategy, then every e-commerce business should be as well.  (After all, we in e-commerce should kind of be setting the bar for the rest of the Internet uers because it’s our bread and butter.)  How are you communicating and networking with your new and potential customer base?  How are you utilizing all the tools available to promote your brand and business?  Just something to think about!

And by the way, do you see the banner sequence feature the even new WhiteHouse.gov has?  Even our new president, or at least his seasoned Internet staff, see the power of this feature– a similar feature that Solid Cactus now proudly offers with its Flash Sequence Banner!