Don’t Lose Sight of Your Site

I was sure it was only one year since I went to the eye doctor.  But Dr. S. asked why I was still in my contacts– my YEAR supply of contacts- after about two years.  Oops.

It’s no wonder I couldn’t see.  I’ve been having trouble driving.  My eyes are perpetually dry.  My eyes get red pretty easily.  My prescription has changed dramatically, especially in my right eye, plus I have a world of other problems having to do with wearing contacts too much.  I am told that since my eyes rarely get a break from the contacts, and therefore are not getting air, otherwise unnecessary blood vessels formed in my eye to bring blood– and oxygen- to the eye.  In fact, she actually gasped when she lifted up my eyelid! This is bad news.  The doctor said I need to make a change in my habits immediately before I end up losing my sight.  I feel like a new person now with my new prescription and I am seeing things clearly on my drive to Solid Cactus each day that I haven’t seen in a while.

What does this have to do with e-commerce?  Well, I’ll tell you.  You could be overdue for an appointment at checking out the health of your website.  I knew I had issues with my eye because I could not see clearly.  However, “under the hood” was even worse.  The problems I didn’t know about were more detrimental to my health– and practically invisible to me.  I needed a professional to get in there, check me out and in this case, scare me into not sleeping in my contacts.  In the case of e-commerce, it could be time for some changes to the guts of your site.

The past month or so, I have been writing a lot about redesigns, on the blog, in the forum and in the eBiz Insider. But many times, it’s more about what you can see on the surface.  It’s about what you can’t see that can cause problems.  What’s on the other side of your site?  What’s under the lid?

(Tip:  Site Evaluation from Solid Cactus looks under the lid.)